Design is not just about what something looks like. Good design is about how something works, and about how appropriate it is for the problem it is solving. These days, where design is measurable and verifiable, designers are being held accountable as problem solvers, rather than creatives. Solving a design problem is essentially finding order in chaos. As designers, we start with an abstract idea that will eventually become a concrete useable product. Styles come and go and design is a language, not a style.


In today's design scene I try to implement Lean UX in an Agile development environment. This naturally leads to rapid an iterative UX phases, which place a heavy focus on refinement in terms of functionality, logic and visual direction based on user input and team collaboration. Product Owners, designers, and engineers work together throughout the entire process where everyone is in the loop implementing business goals and user needs.